Stories that resonate
Nancy Duarte’s new book, resonate (sic), landed on my porch yesterday. A quick read-through showed that in the new book, she is building on her work in slide:ology (sic). The main point? Even a well designed PowerPoint or Keynote slide will not connect with the audience unless the speaker has a compelling story to communicate.
The book delivers a review of story design techniques. I appreciate the case studies and process descriptions that make the material practical. Even more importantly she asks each person to reflect on how and why they communication (p. 216):
Passion for your idea should drive you to invest in its communication.
I have experienced first hand the power of story to connect people and groups, to form networks, and to create something that didn’t exist in the past. This book is worth reading if you want to consider how you communicate – whether or not you stand in front of a group to do it.