Needed: more data or the right question

Here’s a quote I’m turning around and looking at from all directions today:

The most important maxim for data analysts to heed, and one which many statisticians seem to have shunned, is this: Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise…
  – John Tukey

The key is finding the right question.