Over the weekend, Nancy Duarte wrote an article about presentation fatigue. This follows the news that an officer in Afghanistan had been fired from his post after voicing his frustration with military slide presentations. In the article, she follows her own communication rules, beginning with why this matters:
Why does this matter? Because presentations decide elections, military strategies and multibillion-dollar business deals; they educate our children and they spread the ideas that shape society’s most important goals and directives. … For professionals and citizens in every strata of society, true literacy now includes the ability to communicate effectively through presentations.
I agree with her assessment. The ability to communicate clearly, tell a compelling story, use visuals that maintain audience attention, and ultimately lead people to a new understanding is essential. Don’t miss her great stories and examples. Then check out my review of Resonate.
Stay tuned, Friesen Group is getting ready to announce a presentation workshop that will take you beyond bullet points.