Idea for reflection – 2
- The best ideas emerge when the whole organizational ecosystem–not just its designers and engineers and certainly not just management–has room to experiment.
- Those most exposed to changing externalities (new technology, shifting consumer base, strategic threats or opportunities) are the ones best placed to respond and most motivated to do so.
- Ideas should not be favored based on who creates them (Repeat aloud.)
- Ideas that create a buzz should be favored. Indeed, ideas should gain a vocal following, however small, before being given organizational support.
- The “gardening” skills of senior leadership should be used to tend, prune, and harvest ideas. MBAs call this “risk tolerance.” I call it the top-down bit.
- An overarching purpose should be articulated so that the organization has a sense of direction and innovators don’t feel the need for constant supervision.
– Tim Brown in Change by Design (p.73-74)