Idea for reflection – 38
How many times do you get a blinding insight out of your own head? You get to blinding insight when you listen to somebody and take that little snippet of logic or data or whatever, merge it with something that is in your head and—whammo— out comes a new interesting thought. That is where the out-of-the-box ideas come from, and you systematically prevent yourself from getting there by being dismissive of users, dismissive of clients, dismissive of colleagues who don’t agree with you.
The kernel of somebody who doesn’t agree with you is either different data, or different logic; I think you get out-of-the-boxness by getting outside your own head and understanding this different data or logic, not by digging deeper in your own head for something that just isn’t there.
– Roger Martin, from Design Thinking and How It Will Change Management Education
Friesen Group 