I’m convinced that for an existing company to innovate, they must first make the decision to get rid of something. Unless you get rid of it, it will always be more a more compelling argument to improve the old rather than commit to the new. That small decision over time adds up to a total deflection, and you are never as motivated to innovate as the unencumbered new entrant.
I’m reading Onward by Howard Schultz, CEO of Starbucks, who also sees disruption as a primary challenge, “Icons disrupt themselves before others disrupt them.”
So how do you creatively disrupt your own patterns? Begin by asking questions such as how can we improve our customer experience? What did we implement 10 years ago that we are holding onto – just so we don’t have to change? What one new way can we tangibly show our values in our customer interactions and in our community? What will we do that will make our employees proud to work for and with us?
Act. Do one thing today differently than you’ve done in the past. Do another tomorrow…