Idea for reflection – 36
Simplicity can be a choice, a feeling, or a guiding light. You can tell pretty quickly when you’re in a place that believes in it and when you’re in a place that doesn’t.
Simplicity has its own kryptonite in the equal and opposite force of Complexity.
– Ken Segall in Insanely Simple, p. 7 and 8
Friesen Group 
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